Anna Joung ← Back to annajoung.com

Anna Joung

annajoung@berkeley.edu·LinkedIn·annajoung.com

Education

University of California, Berkeley, Haas School of BusinessAug 2026–May 2028
Master of Business Administration (MBA)
  • Activities: AI Club, PM Club; Speaker Sourcing Volunteer, Haas Tech and AI Summit 2026
Korea University, Seoul, South KoreaMar 2013–Feb 2018
Bachelor of Business Administration

Experience

Channel Corp., South KoreaFeb 2026–Jul 2026
Korea's #1 enterprise conversational AI platform; 250K+ business customers across 22 countries, Series D, backed by Temasek
Product Manager, AI Transformation Team
  • Owned the AI analytics agent working directly with the CEO, synthesizing 30+ SMB interviews to redefine scope around YouTube trend insights, and pre-selling a Claude Code prototype across 20+ sales calls, driving 30% adoption at launch
  • Deployed a voice AI agent for Korea's leading commerce platform, designing 20+ eval scenarios to pressure-test prompts, then driving 3 rounds of iteration with engineering; eliminated the client's 32 manual hours/month for customer support
Valuelab, South KoreaMar 2024–Jan 2026
Fractional product and growth team for early-stage startups; led 10+ zero-to-one engagements alongside founder-CEOs
Founder & CEO
  • Drove AI transformation for an online finance education startup, automating the registration workflow with no-code tools to save 20+ hours/month and designing a trial-to-paid funnel that doubled revenue in 3 months
  • Redesigned the purchase flow for an AI interview prep startup, pinpointing checkout drop-off through Google Analytics and leading engineering sprints to cut checkout from 3 steps to 1, driving 10x MoM sign-up growth
Kakao Pay Securities, South KoreaSep 2022–Jan 2024
Korea's leading fintech firm with over $15B in customer assets
Growth Product Manager, Strategy Team
  • Led an 8-team task force to build a two-tier rewards feature into the firm's recurring investments product, taking it from PRD to QA-tested launch after SQL analysis tied retention to the 1st and 10th purchase; reactivated 10K dormant users
  • Built an acquisition experimentation framework from scratch, defining CAC and LTV as success criteria and testing 50+ combinations across channel, message, and audience tracked in Tableau; acquired 60K users and made it the team's playbook
LINE PLUS / LINE Corp., South Korea, JapanApr 2018–Aug 2022
Global leading messaging platform, akin to WhatsApp, with 220M+ monthly active users
Growth Manager, Product Team (Korea) / OpenChat Team (Japan)
  • Architected an APAC localization playbook through gamified campaign testing, driving 13K users and 80% day-30 retention in Japan; adopted by LINE Indonesia as the regional go-to-market standard
  • Rebuilt the signup flow after 6-month user data analysis showed 10% of signups originated from in-app recommendations, eliminating landing pages to boost conversion 26%

Additional